Flynn Network Solutions

If you're not a web designer, but have nevertheless experimented with HTML or popular editors like FrontPage to try to build a website, if you didn't use cascading style sheets you probably came across most of the common problems that cascading style sheets were created to solve.

Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title.  However, a good title can, in just a few words, tell your visitors what they can expect by reading your page.  More importantly, the page title is the only way that many visitors will be able to identify and find your page.  A good title can therefore increase the traffic to your site.

Heavy images cost you money and traffic.  They cost you money because they require both significant storage space and bandwidth.  Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.

Brent Winters is the author of the monthly MarketPosition Newsletter and the President of FirstPlace Software, Inc. He has produced an in-depth article "Top 5 Tips and Top 5 Mistakes of Search Engine Marketing ". You can see the full article at his site, here we show the key points (summarised).

Whole books have been written on the subject of getting traffic to your site. The ideal goal for most is to get high rankings in the free search engines: you then have a continuous stream of free targeted traffic.

What is the best way to attract visitors to your site ? Everyone agrees on this point - it is by providing Free Information. Let's see how to do this and why it works so well.

Web design should be search engine friendly. Some of the major search engines have recently begun to place a greater importance on the wording in html text links. For example, if you use the text link wording "a web designers portfolio" to link to a web designers website, it will yield a better search engine result than using an expression like "click here" to link to the same site. Websites must be designed with carefully worded html text links to provide more accurate search results. I recently redesigned a website with this as one of my primary objectives.

It is easy to overlook text legibility in web design. However, the Web is becoming the research tool of choice in making purchasing decisions. Therefore, it is critical to your website's success that all text be clear and easy to read.